To achieve your goals, you need to be creative and think outside the box. When it comes to advertising car dealerships, there are many unique and innovative ways to reach your target market. Here are five amazing techniques that you can use to surpass your quota.
How much do dealerships pay for advertising?
Before we show you unique car dealership advertising techniques we want to show you the average dealership advertising budget. This is extremely important so you know who you are competing against. According to a report from the National Automobile Dealers Association, the average car dealership spends about 3-10% of its total revenue on advertising. So if you’re a small dealership generating $250,000-$500,000 in revenue expect to budget $10,000-$50,000 per year for your marketing budget.
How do car dealerships attract customers?
There are a variety of proven ways that car dealerships attract customers. Some common methods include online advertising, print ads, direct mail, television commercials, and radio advertisements.
1. Online Advertising
Car dealerships can reach a large audience by advertising online. They can use search engine optimization to ensure their website appears as the top result for relevant keywords. They can also place banner ads on websites that their target market is likely to visit. A great dealership marketing company like Dealer Smart provides just this.
2. Print Ads
Print ads in newspapers and magazines are another way for car dealerships to reach their target market. These ads can be costly compared to online, but they can be very effective if placed in the right publications.
3. Direct Mail
Direct mail is a great way to reach potential customers who live in the dealership’s service area. Dealerships can send postcards, coupons, or flyers to these individuals in an attempt to get them to visit the dealership.
4. Television Commercials
Television commercials are another form of advertising that can be very costly, but they can reach a large audience. Car dealerships can produce their commercials or they can purchase airtime on local stations.
5. Radio Advertisements
Radio advertisements are another form of advertising that can reach a wide audience. Dealerships can purchase airtime on local radio stations or they can produce their commercials.
While all of these advertising mediums can be effective, it’s important to tailor your strategy to the way your customers consume information. For example, if most of your customers are online, then you should focus more on online advertising. If you want to reach a wider audience, consider using television and radio ads in addition to print and online ads. And finally, don’t forget that Dealer Smart is here to help with all of your advertising needs. We have experts in each medium who can help you create an ad campaign that generates more leads and sales per month. Contact us today to get started!