How Renn Kirby Kia Got A $88.44 Cost Per Unit Sold

Client Overview
Renn Kirby Kia, an automotive dealership, sought to increase their sales and customer engagement while minimizing advertising costs. The dealership already had a strong local presence but aimed to leverage digital marketing strategies to further boost conversions.

Challenge
Renn Kirby Kia wanted to generate high-quality leads that would convert into sales, while maintaining an efficient marketing spend. The dealership needed a method that could attract potential customers and encourage them to engage both online and in-store.

Solution: Credit Retargeting & 3-Pillar Video Strategy
The dealership implemented a credit retargeting campaign alongside a well-crafted content strategy based on three core video pillars:

1. Customer Testimonials: Showcasing real-life experiences of satisfied customers to build trust and social proof.
2. Informative Content: Providing detailed information about Kia vehicles, financing options, and dealership services.
3. Fun Content: Engaging, light-hearted content that creates brand awareness and strengthens customer affinity.

The combination of these videos helped guide customers through the funnel by addressing key touchpoints, from brand awareness to decision-making. The credit retargeting campaign targeted individuals who had shown previous interest in credit-related offers, ensuring the dealership reached highly motivated prospects.

Results

• 23 sales were directly attributed to the campaign at a cost of just $88.44 per sale.
• After launching the credit retargeting campaign, Renn Kirby Kia generated 9 high-quality leads, leading to 8 sales with only $250 in ad spend.
• The video content played a key role in converting online leads into in-store sales by influencing customers to walk in, call, or opt-in online.